Email marketing is a very effective form of marketing, as it involves the
construction of a bulk email, which is an email that is sent to a list of
individuals simultaneously. In a broader sense, the practice includes any email
that can be considered promotional in that it markets products or services to
There are two types of email marketing. The first is the transactional email,
which is the confirmation a person typically receives after some kind of
interaction with the company. A purchase confirmation is the perfect example of
a transactional email. The second type is the directional email, which involves
sending an email for the purpose of communicating a promotional announcement. As
for how such emails are sent, bulk email software is what makes it possible.
Best Programs for Effective Mass Mailing Campaigns
The best email marketing software on the market today includes Email
Marketing Studio, Bulk Mailer, and Email verifier. The following are short
descriptions of each bulk mailing software program:
This program contains free email software used in mass mailing
campaigns. The key features include templates, email
personalization, HTML editing, built-in database for list
management, and flash and embedded image support.
This mass mailing software is free bulk mail software that is used
to send out targeted bulk mail to subscriber lists. This is a bulk
email marketing software that is easy-to-use, yet it has all of the
templates, list management tools, and editing capabilities needed to
send effective emails.
This free program enables easy management of bulk email lists. It is
important to keep lists free from invalid email addresses so that a
realistic view of how many individuals are truly receiving each mass
mailing is had. Marketers and administrators benefit from the
seamless integration with Bulk Mailer, effective content list
management, exportation of email addresses from Excel, and the
exportation of emails from outside sources, such as Oracle, MS SQL,
and other website tools used to capture the emails of subscribers.
There are a number of key features to powerful mass email software, which
Mail merge functions and high personalization
A built-in SMTP server with special sending modes
The ability to integrate Flash, Images and attachments into newsletters
through the HTML editor
Contact list management
Tracking of unsubscribes, opens, clicks, and links
Opt-in forms that you can customize
Direct access to a number of external databases
Email Verifier integration is seamless
In addition, you can easily import and export your contact lists; import from
Microsoft Outlook, your Windows Address Book, Text, CSV, or Excel; and import
and export to and from external data sources that include MS SQL, MySQL, Access,
ODBC/OLE, Paradox, FoxPro, and DBase.
Even sending modes can vary and those modes are delayed, direct, and burst.
There is a detailed sending monitor that tracks progress, the ability to resend
to addresses that failed, and detailed reports that tell you the sending results
and give you a detailed log that outlines every operation.
Lastly, international characters are supported, there are full text and HTML
formats to choose from, multiple email accounts that are easy-to-use, styled
text support, and you can process fields in subject.
About the Company
Since 2000 we are industry leader in the development of
email marketing software and email list building tools that over 1,000 companies
around the world have used in their mass mailing campaigns. So many companies
have chosen our products because of how easily a company can create
email newsletters and personalized html-based emails to a large number of
recipients. Easily run campaigns remedy high marketing costs and lead to better