When you decide to perform mass mailing remember that the content of you
letter plays one of the main roles. That is why you have to make your newsletter
interesting and informative for your recipients.
Below you'll find several tips:
Firstly, think over the name of your newsletter.
This will be the first
thing your recipients will pay attention to. Be creative! Your company’s
name should awake interest.
Try not to use the Sales Hype.
Focus attention to the informative part
of your letter, not to boring and sometimes annoying advertisements. The
descriptive information should be enough for consumer to decide are the
goods interesting to him or not.
Give preference to third-person description.
Newspapers and magazines
may serve as an example for you.
Try to create an impression of live communication with your customer.
Use conversational tone. Small words will be better than bigger ones.
Create an informative but simple message.
Technical jargon is
unacceptable. The message should be clear for everyone who reads it.
Proofread is a must.
Remember that your newsletter represents your
company’s look, your people and service. Show quality and professionalism.
Make the front page extraordinary attractive.
You wouldn’t buy a
magazine or a newspaper if there was just plain text, no headlines, and no
pictures. Put the brightest, most important words, elements on the front
page. Leaving the most interesting information in the end of your letter
means that nobody will read it.
Avoid ballyhoos like “A message from Prime-Minister” on the front page.
It may attract your customers but for a moment or two. Remember that all
that you write has to be informative and interesting.
Try to compose your letter in black and white. It doesn’t have to be in
Propose multiple employees to observe the letter composing process.
several people judge the whole content of the article, look for mistakes,
etc. This will help to improve the full article in general.
Get more employees to make the content of your newsletters.
to choose their own area of expertise. Make your consumers think that
articles they read are written by different people, not the same ones.
If you see that your staffer can’t cope with the task feel free to seek
There exist a lot of freelance copywriters that can help you
to write a brilliant article without even keeping them on retainer.
Explore the newsletters written by your competitors.
You can find there
some new ideas for your own business.
To perform an excellent email marketing campaign you’ll need three