Email marketing is a new technology in the world of marketing. It is a completely new approach to advertising and promotion. Email marketing campaign allows you to get high results with spending minimum of time and efforts on it. You can see that the process of marketing can be fast, interesting and sufficient. At the same time it doesn't require much spending.
Nowadays you have wide possibilities and email marketing solutions. The main action that email advertising presupposes is sending direct email and retention email. In first case such messages contain different promotional or advertising purposes, while the second case presupposes that you mail your subscribers some news about things they are interested in. Of course it would be very tiresome to send thousands of emails manually; it is even sounds like nonsense. Such problem was foreseen and several email marketing solutions appeared.
Email marketer is free to create a permission based email list and after that use special email marketing software to keep it clean of "bad" email addresses and organize it. Or it is possible to pay monthly to different email marketing companies, which will take care of that instead of marketer. As a result you can get not quite those statistics you wanted, or there always remains the possibility that marketer himself/herself could do it better. Thus we consider paying once is better than regular paying, moreover you can control every step of email marketing campaign and change it into good on every stage.
For example you can use such email marketing tool as Bulk Mailer. A user-friendly interface will make you enjoy your work. The software works fast and during an hour you can send about 20,000 of messages. Besides you can arrange it so it sends exact number of emails per day. Simultaneously saving your time it also guarantees minimum of "Mail undeliverable" messages.
It is very important to get statistics to be sure you achieve something. You can do it at the same time you send your bulk email through Bulk Mailer. So you can analyze the metrics you need right after you send certain number of emails.
Every email advertiser tends to get as little bounced emails as he/she can. To reduce the increasing number of bounces and to make your opt-in list clean of "bad" email addresses is suitable to verify email database from time to time. You can use the Email Verifier. It will provide you the needed statistics. You can also sort your email list with Email Verifier and update it.
Thus you can see the reasons email marketing became so popular in recent years. Online email advertising is a cheap and timesaving method of delivering promotional information to recipients. Simple way of getting whatever statistics is of value too. Due to email marketing software to be successful with email marketing became quite easy and exciting.